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Type Practitioner Blueprint DVD Series from Type Labs

 *1. Psychological Type: Interpretation and Development from Jung to Today

C.G. Jung developed his theory of psychological types over a number of years in the early part of the 20th Century, starting with extraversion –introversion, later adding the four functions or mental activities of sensation, intuition, thinking and feeling. Responses to this work occurred e.g. Hinkle (1923), before the publication of his seminal Psychological Types (1921/1923)

This presentation is a history of the different interpretations and methods associated withy Jung’s typology up to the present day. It begins with Jung’s construction of his type categories and his consequent early use in his seminars over almost two decades. This includes his views as presented by others in brief general texts e.g. Corrie (1927); Jacobi (1942), or in adult education seminars. Commentaries and applications e.g. Evans (1939); Read (1942); van der Hoop (1939), as well as the later contributions of von Franz and Hillman (1971) will be included.

The role of measurement (Gray and Wheelwright; Isabel Myers and Katharine Briggs) as a different cultural and methodological approach to Jung’s typology will be discussed, both from the perspective of developing a particular language of type from measurement results and associated texts, but also the products and orientation of instrument use and the drift to the use of the term personality type.

Influences from within and without the Jungian field will also be discussed, notably David Keirsey’s temperaments and John Beebe’s archetypal approach and David Keirsey’s Temperaments, associated with Isabel Myers’ work but not Jung’s. This presentation is intended to be a contribution to the current challenges to the plausibility of type dynamics and development.


Presented by Peter Geyer

Peter Geyer [B.A.(Hons.), Dip.Ed., Grad.Dip.(Org.Beh.), M.Sc.] teaches individuals and groups about C.G.Jung’s psychological types and ideas about the self. He also researches and writes on historical, scientific and social aspects of personality from the perspective of Jung’s ideas and their measurement in the overall context of the history of ideas. His minor Masters thesis was “Quantifying Jung: The Origin and Development of the Myers–Briggs Type Indicator” (1995)

Peter taught MBTI Qualifying from 1993–2006 and MBTI Step II Workshops from 1998–2007. He has taught personality type as a visiting scholar at universities in Korea and Switzerland and as a guest lecturer in postgraduate studies at the University of South Australia.

Peter is the current Interest Area Consultant (Theory and Research) for the Association of Psychological Type (International)/APTi, also writing in the Bulletin of Psychological Type.

He is also a life member of the Australian Association for Psychological Type/AusAPT and a columnist and contributor to the Australian Psychological Type Review. Previously, Peter was an editor of the Australian Journal of Psychological Type.

*2. Language to Leverage for Creative Thinking

When it comes to creativity, what decade are you operating from? Since the 1950′s views of creativity has shifted at least 5 times. This program reveals emerging trends and research behind simple practices that allow creative thinking to prosper and innovation to occur. It demystifies the fallacies of accepted creativity tenets and unmasks messages from mythology that have shaped beliefs on the subject. You’ll come away from this program with language to use to involve others in using their creative abilities to make a difference.

This program highlights

  • Creativity research and changes in attitudes toward creativity over the decades
  • Three basic fears that prevent people from contributing fully when asked for new ideas
  • Type, temperament and other language to engage, inspire and empower people to accept, and work with their creativity day-to-day

This new knowledge can be applied in your business, your organization and your personal life. With awareness comes choice. You can choose to use the content of this program to enhance your practice, your message delivery and your creative thinking facilitation and to behave in ways that fuel your and others’ creative behaviour.


Presented by Marci Segal

Marci Segal, M.S. (Creativity) motivates teams into synergistic action by creating impactful shifts in attitude and behaviour. An accredited authority in creativity and innovation and proponent of non-traditional, “action-learning” methods, she works with corporations, non-profit organizations and all levels of government, empowering them with practical tips, tools and techniques. Her programs incorporate innovation mindsets, future thinking strategies, languaging for engagement and personality styles.

Through her Passport to Innovation® methodology, organizations engage thinking paradigms that harness creativity and innovation for remarkable results. To her credit, she orchestrated an award-winning program for a world-respected media company that resulted in significant increase in client satisfaction and springboarded their positioning as a pioneer within their field.

Marci attended the InternationalCenter for Studies in Creativity in New York, where she became the first Canadian to earn both undergraduate and graduate degrees and has been in the creativity business for innovation for over 20 years. She has served as guest lecturer at universities worldwide and delivers interactive keynote speeches for conferences and meetings. She sits on the board of the American Creativity Association, is co-founder of World Creativity and Innovation Day April 15 – 21 and a member of the Creative Education Foundation and the World Future Society.

Marci Segal was an MBTI® instrument qualifying instructor from 1993 – 2006 and has authored three books using type to develop skills in creativity and innovation: Creativity and Personality Types: Tools for Understanding and Inspiring the Many Voices of Creativity; the Quick Guide to the Four Temperaments and Creativity and Quick Guide to the 16 Types in Organizations. Marci is available for keynote speeches, conferences and workshops.

*3. Really? Me?: Coaching People Through Type-related Blindspots

We all have Blindspots… things we don’t know about ourselves, but other people do. Left in the dark, those blindspots can keep us from making the most of our strengths or present stumbling blocks to ourselves, our teams, and our relationships.

This program is for executives, coaches, consultants, managers, counselors and others who help people develop. You’ll learn how effective use of type models make it easier to help those you lead or coach see their blindspots in low-stress, yet high-impact ways. Suitable for beginning, intermediate, or advanced experience with any personality type model.

From this program, you’ll come away knowing

  • Effective ways to initiate and guide this sort of conversation
  • What you need to know about any type model to be effective in coaching through blindspots
  • Examples especially relevant to using Jungian type (e.g., MBTI) and Enneagram


Presented by Pam Fox Rollin

Pam Fox Rollin coaches executives and their teams to lead even more effectively and achieve results more rapidly. Drawing on 20 years of experience in strategy consulting, management education, and leadership development, Pam is known as a dynamic speaker and valuable thought-partner to people leading their organizations through complex change.

Deeply knowledgeable in personality type and conflict management, Pam helps teams make the most of strengths and differences to achieve high performance. Pam is recognized internationally for her expertise in using assessments including the MBTI®, Enneagram, and various 360 feedback instruments.

Pam earned an MBA from StanfordUniversity’s Graduate School of Business, where she has consulted for seven years as a Guest Fellow and Master Coach. Pam is a Senior Facilitator for the course alumni rate most valuable: Interpersonal Dynamics and has facilitated for the new Leadership Development Platform and the innovative course in Leading Diverse Organizations.

Pam holds a Bachelor’s with Highest Honors in Organization Studies from University of California, Davis. Pam is author of the forthcoming book 42 Rules for Your New Leadership Role.

*4. 8 Keys to Self-Leadership

We explore 8 ways that you can highlight and leverage your own and others’ contributions to organizations. Specifically, we look at eight key strength areas, skill-building activiates to gain proficiency in those areas, and coaching questions to move people and teams. Participants receive a 5-page handout. This program is aimed at trainers, coaches, and managers, and uses the Jungian model of 8 cognitive processes. Objectives Participants will learn specific clues to look for and questions to ask in order to develop employee potential, catalyze collaboration, and guide people out of feeling stuck and toward solutions.


Presented by Dario Nardi

Dario Nardi teaches at at the Universiy of California, Los Angeles, and is a founding faculty member of UCLA’s Human Complex Systems degree program, which is a blend of social science, systems thinking, and computing. He has also been a research faculty member with Interstrength Associates since 1994 where he has been intimately involved in product development and research.

Dario received his doctorate in systems science from the State University of New York and his bachelor’s degree in aerospace engineering from the University of Southern California. His educational background also includes East Asian languages and cultures and creative writing.

Dario is the author of numerous books on personality, including 8 Keys to Self-Leadership, Multiple Intelligences and Personality Type: Tools and Strategies for Developing Human Potential, The 16 Personality Types: Descriptions for Self-Discovery, and Understanding Yourself and Others®: An Introduction to the Personality Type Code.

*5. Cross Cultural Communication and Psychological Type: How to Navigate Global Teams The globalization of business, increased mobility of labor across geographic borders is leading to multiculturalism around the globe. Organizations have to pay due attention to the management of a diverse workforce and development of multicultural teams. This implies equipping employees with basic skills pertaining to cross-cultural awareness and competence to deal with cultural issues.

Leaders also have to motivate and develop people from different cultural backgrounds, experiences, and working styles to collaborate effectively across time zones. This is becoming a common phenomenon across several organizations. Psychological type as a tool has been proven to help leaders and team members better understand some basic differences and similarities amongst each other; by understanding each other’s type preference, we can begin a dialog to bridge cultural differences and to avoid making wrong assumptions about each other.

Research suggests that many global teams falter and most experience a great deal of conflict and miscommunication. This program focuses on understanding what it takes for leaders of different psychological type preferences to be effective when managing global teams. You will gain valuable insight into the challenges and opportunities presented by designing and managing cross-cultural teams. You will also assess your own leadership competence across critical cross-cultural management situations.


Presented by Daniel Liew

Daniel is President of Direct Results Asia Pacific Consultancy and CEO of 16typesAsia™, the marketplace for Type Practitioners in Asia and a distributor and certifying body for assessment tools for use with psychological type. With a background in psychology and human resource development from HawaiiPacificUniversity, Daniel began his speaking and training career in 1995. Since then he has trained and presented in the U.S., Cambodia, Japan, Australia, Singapore, Thailand, Indonesia, India, Philippines, Hong Kong, China and Malaysia.

Having qualification in assessments including the Myers-Briggs Type Indicator® (MBTI®), Firo Element B, BarOn EQi, Campbell Leadership Descriptor and Knowdell Career Assessments, he has remained a loyal student and researcher of Carl Jung’s psychological type theory for the last 16 years, and has applied it well with his work with some notable Fortune 500 clients.

Daniel is recognized as Asia’s leading expert on psychological type and recently he has been invited to be the keynote speaker of the 2009 International Association of Psychological Type Conference in DallasTexas. He will be the first non-American to be given that privilege. He has also trained extensively on the psychology of selling for the insurance, direct selling, retail and property industries. His experience includes both on skills training, managing the sales force and developing the administration system of sales organizations.

He currently resides in Kuala Lumpur with his Japanese wife and 6 year old son.


*6. Making Type Training Experiential

The most compelling training events with the longest lasting impacts are those that get participants up and moving, invite not only participant voices but their skepticism as well and enable everyone to leave the training ready to move from awareness to action. OKA has long used experiential techniques to bring type training to life crafting—through trial and error—a series of experiments, exercises, activities and action plans that greatly enhance a trainer’s ability to spark interest in type among her clients and to move them both to validate their types and to craft effective next steps.

In this program, Hile Rutledge of OKA will detail a number of training ideas, processing techniques and group exercises designed to expand a trainer’s options in working with groups. Including a review of frequently asked questions in type training and a frank discussion of “what ifs” (the dreaded mistakes and unexpected exercise outputs that can arise when drawing on group participation), this program will provide a number of new training ideas and breathe new life into designs that have gotten stale or too presenter-driven. Objectives

  • Learn techniques to pre-sort experiment groups by reported type preferences to enable participants to explore type in action before results are handed back or type concepts are even discussed
  • Explore options of how to actively engage everyone—even participants whose preferences you do not know or who have not even taken a type assessment
  • Learn experiential training techniques uniquely tailored to large groups (50 to 80 or even higher) and others geared toward more intimate groups (4-8)
  • Learn the logic of timing gro up exercises—when to conduct them, when to process the output data, and how much emphasis to put on them.
  • Review effective answers to frequently asked type questions and get the chance to pass along your own challenging questions.


Presented by Hile Rutledge

CEO of Otto Kroeger Associates, author of the MBTI® Introduction Workbook and the Four Temperaments Workbook, and co-author of Reversing Forward, the revised Type Talk At Work, and Generations: Bridging the Gap with Type, Hile Rutledge is an experienced organization development consultant, trainer and public speaker with a background in management, sales, adult education and leadership development. Expert in the use of psychological type and the MBTI® assessment, Hile has worked with both public and private sector clients whose needs range from team building, communications and feedback training, conflict management, strategic planning and other large group events and skills-based workshops.

Hile’s career has taken him into archaeology, public relations, sales management, career counseling and independent organization development consulting. Hile has a BA in Humanities from Hampden-SydneyCollege and a Master of Science in Organization Development from the AmericanUniversity (AU/NTL). Hile, an INFP, resides with his wife and two sons just outside of WashingtonDC in the United States.

*7. Driving Team Performance from the Inside Out

Building effective real and virtual team dynamics is a vital factor in 21st century organizational success. This program will show how the theories of temperament and psychological type can be applied to raising team productivity. Participants will learn how to create and diagnose a team profile of temperaments, functions and attitudes, and type. This profile will be used to comprehend team performance (strengths and potential challenges). From this point they will learn how to design a customized strategy for team intervention to improve overall team results.


Presented by Susan Nash

Susan Nash is the British-born owner of EM-Power, Inc., and EM-Power (UK) Limited. She is an international expert in business applications of Type and Temperament and author of six books, including Turning Team Performance Inside Out, Dating, Mating and Relating and the Teamwork from the Inside Out Field Book (2003).She has worked with type and teams for more than 18 years, and has introduced more than 20,000 people to best-fit personality type. EM-Power, Inc., is a certification provider for MBTI® in the US, and Susan, who is on the Faculty of Interstrength Associates, runs certification programs in Europe. Susan is a regular contributor to APTi Bulletin of Psychological Type, TypeFace, and Australian Psychological Type Review on such subjects as coaching, team building, leadership, and best-fit type.


*8. Leadershift : Using Social Styles to Be a Better Leader

Adaptability is a hallmark of highly effective leaders. More specifically, effective leaders constantly adapt to their context and their people order to maximize their impact.

Adapting to the context involves reading the dynamics of a situation accurately, clarifying your objectives in the situation, and then responding with the leadership behaviors that are most likely to realize those objectives.

Adapting to your people involves shifting your own preferred interaction style behaviors to match the communication style preferences of those with whom you are interacting. Effective leadership requires that you adapt to both the context and your people simultaneously.

In this program, Scott Campbell will show you how to use the Social Styles personality type framework as a tool to better read and respond to both your circumstances and your people.

What you can expect to learn:

  • How each style’s preferred decision-making style provides a clue to reading your context.
  • How to determine specific leadership objectives when facing a leadership situation.
  • The key behaviors that build trust with each of the four social styles.
  • How to simultaneously balance adapting to the context while adapting to your people.


Presented by Scott Campbell

Scott is an accomplished speaker, trainer, and author. He is Presiden and Founder of Personalities At Work, a Toronto-based leadership development consortium. His enthusiastic, humorous, and high-energy style, matched by his commitment to thought-provoking, current information and concrete applications, have made him a much-in-demand conference speaker. His work has been featured in Canada’s leading national newspaper, the Globe & Mail.

Scott is the author of 5-D Leadership: Keys Dimensions for Leading in the Real World and the Quick Guide to the Four Temperaments for Peak Performance. He has also written numerous articles for such magazines as Leadership Excellence, The Bulletin of Psychological Type, and Worldwide Association of Business Coaches E-Zine.

In addition to being an author and keynote speaker, Scott is also a master trainer. His ability to customize training to the specific needs of clients and to provide engaging learning activities and insightful performance feedback together create powerful learning experiences for participants.

Scott’s Qualifications & Affiliations

Masters in Organizational Leadership, TyndaleCollege

Myers-Briggs Type Indicator® Qualified

FIR0-B® Qualified •     EQ-I® Qualified

Personality Dimensions® Level III Master Trainer

Certified in The Leadership Circle Profile ™ and The Leadership Culture Survey™

Scott’s clients include: Proctor & Gamble, Nike, GE, Toyota, Wyeth Pharmaceuticals, IBM, Johnson & Johnson, SunLife Financial, and Kraft Canada, Inc.


*9. Transformational Leadership and Analytical Psychology

During the last 30 years James MacGregor Burns’ Transformational Leadership has become the most important and widely used leadership model in organisational, political, social and cultural development. Whilst making no assumptions about participants’ prior knowledge of Transformational Leadership, Steve Myers will introduce a distinctive perspective based on C.G. Jung’s analytical psychology which will make this webinar of interest to all levels of experience. The webinar will begin by introducing and examining the concepts of transformation in Burns’ and Jung’s theories. Steve will show why practitioners need to move beyond psychological type to the alchemy of the unconscious in order to transcend the realms of Transactional and Transformational Leadership. He will discuss the unique insights offered by analytical psychology that suggest the use of strategies complementary to those used in mainstream transformational leadership development. He will include practical examples and discuss implications for practitioners in leadership coaching and development.


  • To establish a basic understanding of the concepts of transformation in Burns’ and Jung’s theories
  • To position psychological type and Jung’s approach to alchemy within the framework of transactional and transformational leadership
  • To explore the process of transformation within analytical psychology and how it affects and is affected by relationships between leader and follower(s)
  • To identify practical steps that can be taken to promote transformation in individuals and organisations through leadership development

Bonus 42 Minute Presentation

Jung and Leadership

This DVD contains an additional special 42 minute question and answer presentation with Steve Myers sharing key insights to help type practitioners understand Jung’s views on leadership.


Presented by Steve Myers

Steve Myers has 30 years of experience both as a leader and an independent consultant in team, leadership and organisational culture development. He is first and foremost a practitioner who has worked on projects as diverse as improving relationships between a group of PAs to overcoming cultural barriers to improve cooperation between the leaders of multinational corporations. Steve also has a particular interest in the work of C.G. Jung, having recently completed a Masters in Jungian and Post-Jungian Studies at the University of Essex, and currently undertaking a related PhD (on Mythology for Christians: The Advancement of Consciousness). Steve has also developed a number of psychometric instruments for use in team and leadership development and aimed at improving business performance. Steve is the author of Influencing People Using Myers Briggs. Manuals for the Management Team Roles – Indicator and Ideal Team Profile Questionnaire.


*10. Cultivating Leadership in Your Organization: Leadership Development, Emotional Intelligence and Personality Type

One of the most pressing concerns in organizations of all sizes is the quality of their leadership. The global training and development market is very large (X Billion), and continues to grow, but organizations remain concerned about how prepared for the future their leaders are.

  • How can you ensure that your (or your clients’) organization will overcome this challenge?
  • Why do leaders continue to be concerned, despite the size of the training and development budgets they fund, and the many employees who attend leadership development workshops?
  • Most important, what can organizations (and you) do differently to change their leadership readiness trajectory?

In this presentation, Sharon will introduce what some executives have called “the world’s simplest leadership model.” She will outline three critical leadership abilities, link them to core aspects of emotional intelligence and personality type, citing proprietary research results, and offer a five step strategy for building a more robust leadership pool.

What you’ll learn:

  • What’s creating this leadership shortage
  • The new essence of leadership
  • Encouraging the emergence of more leaders – and considering personality type
  • “Leadership Intelligence” – when emotional intelligence meets leadership and personality type
  • The leaders role in developing leaders

Join this popular presenter, and walk away seeing your own role, and your own leadership potential, in a new light.


Presented by Sharon Richmond

Center for Leadership Development and Research, StanfordGraduateSchool of Business; Founder, Richmond & Associates Consulting.

Sharon is an internationally known speaker and author on the topics of Leadership, Emotional Intelligence, and Personality Type. Her book Introduction to Type and Leadership, was recently published by CPP, Inc. In addition to consulting privately for more than 20 years, Sharon works with senior faculty at Stanford GSB revising the leadership curriculum for MBA students, and coaches students in several advanced Leadership classes.

Sharon’s value as executive consultant and coach derives from her keen focus on each client’s crucial business objectives. She partners with executives to improve their leadership effectiveness, and to build the structures and culture critical to their organization’s success. For more than 20 years, Sharon has specialized in leadership coaching, building high-performance teams, and creating agile, competitive organizations.

Since beginning her post-MBA career with Touche Ross management consulting, Sharon has worked with leaders at companies spanning the organizational life-cycle, from venture backed start-ups to Fortune 50 companies. Clients have included: Aruba Networks, Cisco Systems, Citigroup, DHL, Epocrates, IMVU, Proteus Biomedical, Roche and Sun Microsystems. Sharon has also consulted with numerous early-stage companies, both privately and through organizations such as Springboard and Asia.


*11. Type Tools and Tips for Enhancing Decision Making

Do the decisions of your decision-making partners occasionally leave you perplexed? Do you ever wonder about what motivates others during decision making? Do your own decisions, at times, catch you by surprise? This webinar explores the ways in which personality preferences influence how individuals typically make decisions. It is designed to help you make better decisions and understand more about how others approach decision making through the application of type theory. Using an in-depth case study, we outline strengths and challenges for decision makers that flow from psychological type and demonstrate how type can illuminate similarities and differences in decision-making style. The case study also serves to illustrate how type can provide a neutral language in which to discuss difficult decisions and lessen the conflicts that can erupt during the decision-making process.

In addition to the importance of exploring your style in relation to that of your decision making partners, delving into the gifts and challenges your preferences bring can help you to become a more balanced decision maker. Good decision making requires attention to all eight preferences, the four represented by the letters type in your code as well as their four less practiced and less familiar opposites. With this in mind, we provide type development tips that promote decision-making excellence. Join us for an opportunity to reflect on your assumptions about decision making and leave with strategies that can be applied immediately to improve individual and group decision making for decisions large and small, personal and professional. Objectives

  • Highlight ways in which psychological type influences decision making
  • Suggest how type knowledge can help reduce conflict during decision making
  • Explore methods for improving individual and group decision making
  • Make decision making more fun (or at least less stressful!)

This DVD program is for anyone interested in exploring the impact of personality preferences on decision making and more specifically, practitioners and leaders – managers counselors, consultants, coaches, trainers, human resource professionals, educators, etc. – who want to help their colleagues and/or clients develop their decision making.


About the Presenters


Dr Katherine W. Hirsh

Dr Katherine W. Hirsh has been using psychological type and the MBTI® Tool in coaching, training, management consulting, education, and personal, professional and faculty development for over 20 years. Her assessment toolkit also includes the Strengths Deployment Inventory ® (SDI®), the Klein Group InstrumentÔ for Effective Leadership (KGI), the Strong Interest Inventory® and the Pearson-Marr Archetype IndicatorÔ (PMAI). She has consulted with clients locally, nationally, and internationally.

Katherine has taught psychology at Cambridge University (UK), Cardiff University (UK) and Macalester College (US); and instructional design at the University of Minnesota-Twin Cities (US). She is a member of the traveling workshop faculty for the Collaboration for the Advancement of College Teaching and Learning and the faculty of the LearningLife and Compleat Scholar Programs at the University of Minnesota-Twin Cities.

Katherine is active in the type community, currently serving on the board of directors of the Association for Psychological Type International (APTi) in the role of President-Elect. She is a founding member of the board of the APTi e-Chapter. Katherine is a frequent contributor to the APTi Bulletin, producing essays, book reviews and other articles of practical interest to the Type community. She also is a regular speaker at local chapters of APTi and local and national type organizations outside North America.

Elizabeth Hirsh, MS

Elizabeth Hirsh, MS has been using psychological type and the MBTI® Tool in coaching, training, management consulting, education, and personal, professional and faculty development for 19 years. She has provided consulting, counseling, and education to individuals and groups locally, nationally, and internationally. She has served for-profit and non-profit organizations and has worked with a diverse range of clients from business leaders, career changers, and students to survivors of domestic violence, those coping with mental and physical illness, as well as those who act as caregivers. Elizabeth‘s goal is to help people pursue their personal and professional best in whatever world they inhabit and in the way most meaningful to them.

Elizabeth is a member of the Association for Psychological Type International (APTi), Twin Cities Association for Psychological Type (TCAPT) and is a founding member of the APTi e-Chapter. Elizabeth has been fortunate to facilitate workshops for local, national, and international type organizations and has an ongoing role as an online educator for APTi whose programs are attended by learners worldwide.

Together Elizabeth and Katherine form HirshWorks, LLC, a management and coaching consultancy devoted to improving the performance of individuals, groups, teams and organizations in their decision making, leadership, team work, facilitation, writing and teaching in order to increase personal and professional satisfaction and development. They are co-authors of Introduction to Type® and Decision Making; and, with Sandra K. Hirsh, the second edition of Introduction to Type® and Teams and second and third editions The MBTI® Teambuilding Program: Leader’s Resource Guide. A standalone MBTI® report based on their decision-making material is due to appear in 2010. In addition, Elizabeth and Katherine also the authors of the Self-Discovery Digest, a blog dedicated to encouraging people to live their best life possible despite the ups and downs of human experience.


*12. Destination Collaboration: Using Psychological Type to Work Harder, Smarter and Faster

More than anything else, teamwork is about collaboration – how people work together. But far too often, the focus on the team’s work is so great that the people aspects of the team are dismissed as secondary. When that happens, team members work with less energy and determination, misunderstandings occur and the pursuit of the team’s goal is undermined. The relational aspects of teamwork are typically seen as a problem to overcome rather than a tool that should be used to produce higher performance.

What makes teamwork so challenging is that each person on the team has influence on each of the other team members. How team members affect each other is a critical – yet so often neglected – determinant of the success of the team. Yet even when teams want to focus on their relationships, they often feel that they don’t have the tools or language to draw out useful insights. However, within the 4-letter MBTI code are elements that can provide rich ground for meaningful conversations about how team members can increase their productivity through sustaining positive relationships.

In the presentation, Ray will highlight three critical issues that affect collaboration and how personality type can provide insights to help team members work harder, smarter and faster. What you will learn in this webinar is:

  • the role of Temperament in motivation
  • the impact of the J/P preferences on communication
  • the problem of opposites – using Jungian functions to gain insight into conflict triggers

For MBTI facilitators this presentation will provide highly applicable and easy to implement next steps after an MBTI introductory workshop. For team leaders or team members, the presentation will provide tools to anticipate and avoid common team pitfalls, and ways to foster greater productivity.


About Ray Linder

Ray Linder is the Founder and CEO of, an internationally recognized teacher of team success and personal development. With his practical and high-impact programs, along with his engaging, high-energy style, Ray has helped build winning teams for some of the world’s top organizations by teaching people the value of being themselves, and how to benefit from the natural gifts of others. The result is organizations being transformed into winning teams as each member is celebrated for their unique set of talents.

Ray’s work in the area of personality is internationally recognized and he has worked with Fortune 500 companies, government agencies such as the Office of Personnel Management and the Department of Justice, the U.S. Army, the District of Columbia, and major universities. He is author of three books, including What Should I Do With My Money? How Your Personality Affects Your Financial Behavior. Ray was featured on the CNBC program Watch and Make Money and his many media appearances include USA Today, the Washington Post, the Boston Herald, Bloomberg Wealth Manager, Mutual Funds Magazine Leadership, Focus on the Family, Bulletin of Psychological Type, and TypeWorks.

Ray is an associate of Otto Kroeger Associates, the world’s leading training firm for the Myers-Briggs Type Indicator. He has over 25 years of business experience including corporate finance, investment management, fundraising and development, consulting, sales, pastoral ministry, and small business management.


*13. Clarifying Personality Type: The Why, What and How of Getting Clients to Best-Fit Type This 3-hour program will provide a simple overview of how to use multiple lenses of personality type to triangulate “true self” qualities and help individuals differentiate between core behaviors and adapted style.

At the end of the 3 hours you will:

  • Understand the three lenses that can be used to clarify type.
  • Have practiced identifying similarities and differences between several types with one or more preference different.
  • Have created a list of questions that can be used to help clients in their sorting process.

Why you need to be using a clarifying process

Assessments such as the Myers Briggs Type Indicator (MBTI®) provide one valuable data point in the process of determining best-fit type. Many factors however can influence the accuracy of the results. While the ideal situation is for clients to complete an assessment with their “shoes off self,” life experience or work environment can skew this mindset. Depending on the situation, clients may complete the assessment with the following questions in mind:

  • What would I like to be?
  • What do I think I should be?
  • What would be best for more current job?

As a type practitioner, one of the most important contributions you can make when working with clients, either one-on-one or in a group, is to help your clients identify their best-fit type by encouraging them to explore areas in which they are uncertain.

How do we identify best-fit type?

In addition to using an assessment tool, it can be very helpful to look through the three personality type lenses of Cognitive Processes, Temperament and Interaction Styles.

Temperament can provide insight into WHY people do what they do, what motivates them what might be their key values and how their innate talents might manifest.

Interaction Styles helps us to understand HOW we prefer to relate to and persuade others. Interaction Style represents a psycho-physiological drive: the affective lens.

Cognitive Processes represent the specific ways in which individuals take in and make decisions about information, based on Jung’s theory of Psychological type.

What’s the big deal?

If your client’s assessment results do not accurately reflect the their own innate personality preferences and you proceed with more advanced application concepts, there are several disadvantages:

The client is unable to use this knowledge to completely comprehend their innate talents and potential challenges.

Any development plans might have limitations because they are based on inaccurate data.

It can discredit the theory because individuals do not appear to behave as their preferences might indicate.

Individuals might make observations such as “it’s a bit like a horoscope – some fits but some doesn’t.” which can result in lower commitment to any development process.

These 2 interactive sessions will provide a simple overview of how to use multiple lenses of personality type to triangulate “true self” qualities and help individuals differentiate between core behaviors and adapted style.


Presented by Susan Nash

Susan Nash is the British-born owner of EM-Power, Inc., and EM-Power (UK) Limited. She is an international expert in business applications of Type and Temperament and author of seven books, including Let’s Split the Difference, Turning Team Performance Inside Out, Dating, Mating and Relating and the Teamwork from the Inside Out Field Book (2003).She has worked with type and teams for more than 18 years, and has introduced more than 20,000 people to best-fit personality type. EM-Power, Inc., is a certification provider for MBTI® in the US, and Susan, who is on the Faculty of Interstrength Associates, runs certification programs in Europe. Susan is a regular contributor to APTi Bulletin of Psychological Type, TypeFace, and Australian Psychological Type Review on such subjects as coaching, team building, leadership, and best-fit type.


*14. Coaching with Personality: Breaking Down Barriers to Personality Expression

This 1.5-hour program will provide participants with a knowledge of how obstacles and barriers to natural personality expression can be identified and resolved using new tools in the coaching process.

By the end of the program you will:

  • Understand what barriers to natural personality expression are and their impact on clients.
  • Have explored the new tools (Majors Personality Formation scores) that identify and give structure and clarity to barriers.
  • Know how to use this knowledge help clients understand what their barriers are how they began, what purpose they serve and how to change to more positive adaptive behaviors.

Why use personality type for coaching?

Using personality type models in the coaching process is a very rewarding experience for both client and coach. Yet, all too often after clients have learned enough about their own personality to make an informed decision regarding his or her Type/Temperament, they may appear stuck and unable to naturally express their core personality. Coaches see the direction that their clients want to go but the clients can become stuck behind a hidden wall. Unless this barrier is identified both clients and coaches become frustrated as they continue to run into it.

Clients build their own barriers around the expression of their core personality. These roadblocks may have been hidden for years and can be a real obstacle to personal growth and development. Mark will explore with us some important elements in the process of freeing your clients from barriers to personality expression. New tools (Majors PT-Elements) and ideas will be introduced to uncover hidden barriers and give you the information you need to guide your clients into a clearer understanding of their natural personality.

Why remove the barriers to personality expression?

Barriers waste time and energy. These internal work-a-rounds keep individuals from being effective and efficient in their work and social lives. Knowledge of the barriers existence promotes change based upon intentionality; a clearly thought out and focused action to improve satisfaction and experiences in life.


Presented by Dr. Mark Majors

Mark Majors, Ph.D. has over 19 years of experience in psychometrics, Jungian Type Theory, organizational consulting, and counseling psychology. He has been a Research Scientist at Consulting Psychologists Press (CPP), and the Director of Research at the Center for Applications of Psychological Type (CAPT). Mark has published widely in the areas of psychometrics, personality type, and counseling psychology and is the author of the MajorsPTI™. He received his BS and MS degrees in psychology from IowaStateUniversity and his PhD in counseling psychology from the University of Nebraska-Lincoln. Mark is the author of the recently published book Dichotomies for Dyads: A Handbook for Recognizing and Resolving Personality Conflicts in Relationships.

Additional DVD Holdings

*Why does the personality instrument matter?

is part of an ongoing series of webinars connecting you with experts in psychological type. Mark Majors, Ph.d., creator of the MajorsPTI psychological assessment and author of Dichotomies for Dyads: A Handbook for Recognizing and Resolving Personality Conflicts in Relationships, will shared key insights to help type practitioners understand personality instrumentation.

This webinar covered the following topics:

Why is instrumentation important at all?

  • Consistency and standardization
  • Measurement reliability as an anchor for consistency and standardization
  • Validity or the consistency and standardization of meaning and language.

What does an instrument do?

  • The Proper use of an assessment of personality typology
  • Q & A
  • PTI/PT-Elements type assessment overview

About Mark Majors

Mark Majors, Ph.d. has over 16 years of experience in psychometrics, Jungian Type Theory, organizational consulting, and counseling psychology. He has been a Research Scientist at Consulting Psychologists Press (CPP), and the Director of Research at the Center for Applications of Psychological Type (CAPT). Mark has published widely in the areas of psychometrics, personality type, and counseling psychology and is the author of the MajorsPTi™. He received his BS and MS degrees in psychology from IowaStateUniversity and his PhD in counseling psychology from the University of Nebraska-Lincoln. Mark is the author of the recently published book Dichotomies for Dyads: A Handbook for Recognizing and Resolving Personality Conflicts in Relationships.

About Majors PTI™

The Majors PTI™ is a 52-item instrument designed to help facilitate learning valuable information about how you direct your energy, take in information, make decisions and how you orient to your environment. This information reveals how your personality contributes to  many aspects of life including your leadership methods, learning preferences and work/activity preferences.

About Majors PT-Elements™

The Majors PT-Elements is a 127 item questionnaire that helps your clients learn valuable information about their psychological type (common 16 personality types). The report provides results on the dichotomies of Energy acquisition and distribution, Extraversion (external) and Introversion (internal); Perceiving or attending to information, Sensing and iNtuiting; Deciding or making judgments, Thinking and Feeling; Orientation to living, Judgment and Perception. The reported result for the individual’s 16-type indication is given, as well as results on the 32 Elements sub-scales, which illuminate personality differences within the dichotomy or type. Finally, the all NEW “Elements of Personality Formation™” statements are given that help your clients understand some of the complex ways in which they interact with others and respond to situations. A professional report page is provided to help you give constructive feedback regarding all of the reported results.

 *NeuroEngagement: Using Insights from Brain Science to Build Employee Engagement

Presenter: Scott Campbell

Duration: 90 minutes

Moderator: Kris Kiler

Format: CD-ROM / Quicktime Movie


At the end of this seminar you will:

  • understand four keys insights about the workings of our mind that directly relate to employee motivation and commitment.
  • have practiced using these insights to respond effectively to several typical employee scenarios.
  • have created a strategy for using these insights to foster greater employee engagement with your own team.


Do You Need to Understand Better How the Brain Really Works?

Consider these critical components related to employee engagement:

  • what kind of feedback increases an employee’s effectiveness.
  • how people really make decisions.
  • how individuals learn new skills and behaviours.
  • what motivates individuals to do great work.

Much of what is taught about such topics is based on non-substantiated theories of human behaviour – the pet theory of the particular consultant or author explaining it. Parts of what is taught may work. Much of it won’t. Some of will even be detrimental – eroding people’s commitment and performance rather than increasing them.

Employee engagement needs to be grounded in reality, not theory.

Brain science provides that grounding.

Do I Really Need a Science Degree to Be an Effective Leader?

No. But you do need to know some key things about the brain so that your leadership practices are consistent with how our minds really work.

For instance, did you realize that people generally make a decision for emotional reasons and then use rational thought and analysis to justify it. Think of the implication of that when you are in a team meeting and someone is disagreeing with you. Have you tried to convince them with logic, facts, analysis and evidence? Did it work? Not likely. They might have acquiesced to your authority, but not given their whole-hearted commitment. We need to know how the brain really works in decision-making to be able to get people to really buy-in, not just give-in because you are their boss.

That’s just one example of the many ways that knowledge of how our minds actually work can increase your effectiveness and your staff members’ level of engagement.

Brain science is a rapidly growing body of knowledge and much of it has direct application to leaders. But the science can be a bit overwhelming.

Scott is gifted at taking complex concepts and translating them into simplified, easy-to-use principles. He has been reading in the field of neuroscience for several years and has been using knowledge of the brain’s workings to help managers and leaders increase their effectiveness and deepen their employees’ engagement.

Through this seminar, you will get to benefit from his knowledge and increase your effectiveness and your team’s commitment and productivity.



Scott Campbell is the Founder and President of Personalities At Work, a Toronto-based leadership development firm. Through keynotes, consulting, and writing, Scott shares his insights and practical wisdom, helping individuals become great leaders. He is the author of Quick Guide to the Four Temperaments and Peak Performance and 5-D Leadership: Key Dimensions for Leading In The Real World. Scott’s presentations are noted for their high-energy, humor, cutting-edge information, and practicality – receiving rave revues. Scott is a member of the NeuroLeadership Institute, the Association for Psychological Type International, and the Ontario Association for the Application of Personality Type. His clients include such notable companies as FedEx, Nike, GE, Bayer, IBM, Pepsi, Proctor & Gamble, Kraft, Johnson & Johnson, Sun Life Financial, and Sanofi Pasteur. In addition to his corporate clients, Scott has extensive experience in consulting with both US and Canadian governmental agencies and NGOs. Germany, Belgium, France, Spain, Hong Kong, and Japan are some of the other countries where he has worked.

Presentation Slides

*Temperament Presentation Slides

Make an impact.

Presentation graphics help professionals introduce the four temperament styles more effectively.

These unique illustrations are the first set in a series for professionals to use when introducing the four temperament styles. It is more effective to use additional support resources like these Temperament Illustrations than simply listing out bullet points to convey the necessary elements needed to learn about the styles.

Volume 1

This PowerPoint presentation contains 4 handdrawn illustrations with 3 sets of title variations to include within your temperament workshop slides to suit your needs.

Title Variations— 1. Intelligence (Tactical, Logistical, Diplomatic, Strategic)

2. Colors (Orange, Gold, Blue, Green) | 3. Type (SP, SJ, NF, NT)

Volume 2

These unique illustrations are the second set in a series for professionals to use when introducing the four temperament styles using the animal metaphors. (Fox, Beaver, Owl, Dolphin. It is helpful to use symbols like these animals to convey important aspects of the temperaments.

*Cracking the Personality Type Code

Take personality type to the next level.   These animated presentations are designed to display the richness of the personality type code using the eight Jungian functions. The presentations are designed in four phases:

  • Two quotes selected to represent the type theme
  • Animated breakdown of how the type code breaks down to the first four dominant functions
  • Table displaying the hierarchy of the type pattern and the eight functions alongside the archetypes for each function
  • Complete visual displaying the Dominant Personality versus the Opposing Personality for the type code

These professionally designed and animated PowerPoint presentations will liven up any type expert’s presentation on the eight functions.


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